Kohl’s Faces Backlash After Pitching LGBTQ ‘Pride’ Merchandise for Babies

Kohl’s has now joined Target, The North Face, Anheuser-Busch, and others in marketing LGBTQ merchandise, with Kohl’s releasing its “Baby Sonoma Community Pride” onesie in sizes for babies aged three, six, and nine months.

The Twitter account for End Wokeness and TPUSA’s Benny Johnson shared Kohl’s online sales pitches for the baby clothing items that feature what appears to be gay parents and rainbow banners with the slogan, “Be Proud.”

Kohl’s is now facing a call for a boycott just as retailer Target is reported to have lost $10 billion in market valuation over the last 10 days for outrage over its LGBTQ activist merchandise for young children.

TrendingPolitics reported Monday:

The controversy emerged as social media users shared their disappointment with Kohl’s for selling LGBTQ+ onesies both online and in stores. The apparel, designed specifically for Pride Month in June, prompted a wave of negative feedback.

“The criticism gained momentum when popular Twitter account ‘End Wokeness’ condemned the LGBTQ+ onesies for infants, highlighting that Kohl’s apparently failed to learn from the backlash faced by Bud Light and Target,” the report added.

The New York Post reported Sunday:

A week ago Wednesday, Target enjoyed its stock value at $160.96 a share, but following the calls to boycott the Minneapolis-based retailer over its “PRIDE” collection, the value plummeted and closed Friday at $138.93 a share.

The 14 percent drop “stands as the retailer’s lowest stock price in nearly three years,” the Post observed.

Kohl’s Diversity, Equity & Inclusion (DEI) policy says the retailer is “embedding DEI throughout our business by being intentional about our programs and practices and holding ourselves accountable with measurable goals and results.”

The company provides its DEI “Core Beliefs”:

  • We believe embedding diversity, equity and inclusion in everything we do requires an ongoing journey of listening, learning and taking action.
  • We believe that human and civil rights, anti-racism and our commitment to nondiscrimination in any form are critical to upholding our core values, ethical practices and Code of Ethics.
  • We believe we can create lasting change by addressing inequities to positively affect our people, customers and community.
  • We believe we are accountable for inspiring empathy, creating an environment of belonging, and identifying and addressing bias.

The Star News Network reached out to Kohl’s for comment on the anticipated investor reaction to what now appears to be a call for a boycott of the retailer. No immediate response was received.

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Susan Berry, PhD, is national education editor at The Star News Network. Email tips to [email protected]
Photo “Kohl’s” by hattiesburgmemory. CC BY 2.0.


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