As the threat of fake images and videos generated by artificial intelligence (AI) could potentially play a role in the coming 2024 elections and beyond, several tech companies have pledged to use their resources to combat misinformation as a result of such technology.
According to Politico, multiple companies are planning to cooperate through a so-called “Tech Accord” dictating several key goals and methods that will be used in the fight against false AI. The companies intend to expose and debunk any “deepfake” images or videos produced by AI, through various tactics such as watermarks and automatic detection technology.
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